CHOUPA was born from hands-on experience in running a bakery and bistro, where we quickly discovered that the available branding tools were either uninspiring, incomplete, or unaffordable for small businesses. We set out to change that.

It all began in a small bakery and bistro in Ghent, where our founder, Arno V., discovered first-hand that signs and displays weren’t just practical tools; they were the heartbeat of how a business spoke to the world. They caught someone’s eye, welcomed them inside, and shaped the way people remembered his venue.

But the tools available at the time were disappointing. They were generic, dull, and easy to overlook. The colorful, joyful designs that matched the energy of the bakery simply didn’t exist, unless you went for a one-off custom piece that came with a price tag far too steep for a small business.

So the founder rolled up his sleeves and started designing pieces that matched his vision: pieces that were brighter, bolder, impossible to overlook, and made streets feel happier. Signs that were playful and modern, but still tough enough to handle the sticky croissant fingers, busy Sunday morning shifts, and unpredictable Belgian weather. What began as a simple solution for one small bakery quickly caught the attention of other business owners, who wanted the same energy and joy for their own shops. Requests started coming in, and with them the realization that this wasn’t just a local fix. That marked the beginning of CHOUPA.

Today, that original spirit lives at the heart of everything we create. Guided by Arno’s vision, we continue to design solutions that feel alive, spark curiosity, and turn heads, while remaining practical enough to perform shift after shift. Every product is crafted not just for the businesses we serve, but for their streets, neighborhoods, and communities — helping brighten the world one sign at a time.

CHOUPA isn’t just about signs or displays. It’s about creating a little extra delight in the everyday, so entrepreneurs can shine, their customers feel welcome, and neighborhoods feel more vibrant. From sticky croissant mornings to busy evening service, our pieces are there, bold and bright, helping stories unfold and communities thrive.