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The CHOUPA lens
We’re here for the ones building their dream from the ground up, the early risers, the late shifters, and the all-in makers.

At CHOUPA, we see branding differently. We believe every sign or display is more than just a practical tool — it’s a stage for your story. A pavement sign isn’t just a board on the street; it’s the first smile your customers see. A menu holder isn’t just a frame; it’s an invitation to explore what makes your venue unique. That's the lens we create through.

CHOUPA Acrylic Sidewalk Sign in Blue for Café Bouffé

Vision

We imagine streets alive with color, venues that feel bold and inviting, and businesses that radiate the personality of the people behind them. A world where branding isn’t dull or forgettable, but playful, modern, and full of joy.

Our vision is a future where businesses of every size have the power to stand out, connect deeply with their customers, energize their communities, and spark a little more brightness in everyday life.

Mission

We're on a mission to make professional, standout branding accessible to every entrepreneur. Each product thoughtfully designed through the CHOUPA lens, so it becomes a stage for you to share your stories with clarity, confidence, and pride.

Bold in design, vibrant in color, and made to function in the real, often chaotic world of entrepreneurship, our tools free you to focus on what truly matters: running your business, connecting with your customers, and doing what you love — day after day, shift after shift.

Our values

Everything we create is guided by a set of values that make up the CHOUPA lens. These values are the foundation of how we think, build, and support entrepreneurs like you.

Creativity

We refuse to settle for boring or predictable. Creativity is at the heart of CHOUPA, pushing us to rethink what a sign, a menu holder, or a table number can be. By experimenting with shapes, playing with bold colors, and challenging the ordinary, we turn practical tools into pieces that captivate, turn heads, and spark conversations.

Joy

Your branding should make people feel good the moment they see it. That is why joy is a value we weave into every design choice, from vibrant tones to playful details. When customers smile, they are already one step closer to stepping inside your venue and engaging with what you have to offer.

Integrity

We believe that good business starts with honesty. Integrity means keeping our promises, being transparent about what we do, and making sure every product lives up to its purpose. It is the trust we build with you that matters most, and we work hard to earn it every day.

Resilience

Entrepreneurship is demanding, and so are the conditions your branding tools face. Spills, sticky fingers, heavy use, or sudden changes in weather — we design our products to withstand it all. Resilience means you can rely on your tools to perform shift after shift, season after season, without losing their impact.

Accessibility

Professional branding should not be reserved for those with large budgets. We make it our mission to deliver high-quality, standout solutions at prices that fit small and growing businesses. Every entrepreneur, no matter their size or stage, deserves tools that allow them to present their business with pride.

Community

We see your success as part of something bigger. When your business thrives, you bring energy to your street, attract new visitors, and strengthen your community. By helping you grow, we are also helping the neighborhoods, towns, and cities around you become brighter and more connected.

Adaptability

Nothing in business stands still. New menus are created, seasonal offers come and go, and ideas evolve. We design with that reality in mind, creating products that are flexible and easy to update so that your branding can change as quickly as your story does.

Service

Our relationship doesn’t stop once your order ships. We’re here to guide, support, and problem-solve with you. Whether it’s advice on cleaning acrylic, help with spare parts, or just answering your questions, we believe service is part of the product.

Responsibility

Business has the power to shape the world. That’s why we commit to giving back — donating part of our profits to causes that fight hunger and create opportunity. For us, it’s simple: making brighter streets should also mean making a brighter world.

"Entrepreneurship is about more than turning a profit. It’s about leaving a positive mark on your customers, your community, and the world."

Founder of CHOUPA

Discover how CHOUPA started in a bakery & bistro in Ghent

Let's check it out

Learn about our commitment to donate 2% of profits to charity

Read more about the charity

Join our network of like-minded entrepreneurs

Join the CHOUPA Collective